If you are an advertiser or a publisher and want to attract these new customers but just want the best platform for crypto ad networks. Well, we are just about to review one Ad network in detail and why we think it is the best Ad network out there.
What is Bitmedia?
Bitmedia is an advertising network for crypto-related projects. It was founded in 2015 with the purpose of supplying the most relevant crypto audience to the blockchain business so that it can become one of the best networks for advertising cryptocurrencies in the market. Bitmedia is reaching new heights in popularity in recent years because they never compromise over quality when it comes to their advertisers and publishers. It has made the purchasing and selling of online advertisements extremely simple and efficient.
It is one of the fastest-growing ad networks having more than 1 billion monthly Impressions and more than 20 million unique visits. Additionally, it is currently serving more than 20 thousand ad campaigns at the present moment. It is considered to be the best and complete solution for both publishers and advertisers.
Serving Ads
Bitmedia utilizes an engine to choose the most relevant material each time a user enters a website where their ads are placed. But this advertisement is only shown to the visitor after the ad engine is done checking multiple parameters while the website is loading on the browser. Selection of ad for the visitor is done based on a lot of factors like the topic of the ads, publisher’s website, interest and preference of visitors, advertiser’s bid, etc. After the system is done analyzing the data it chooses the most suitable ad for the visitor.
All the choices of which ad has to be shown to which visitors are made through their algorithms which take milliseconds to complete. It also keeps an eye on and filters all the bogus impressions by using the runtime anti-fraud system. The details of that system are described below.
Quality Control of Impressions:
Bitmedia aims to provide all of its advertisers with the most transparent way to buy ads so that they only pay for the impressions of the best quality. To achieve this each of the impressions has to pass the following verification criteria.
- The verification of runtime.Third-party traffic control.
- Post verification of all traffic.
- Manual moderation of each of the clicks and impressions.
All these verifications are set in place to filter all the paid traffic frauds, hidden ad impressions, bots, etc. The customers get a refund in case of inappropriate impressions besides that the advertisers will not pay in case of any bad quality of traffic.
BitMart
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Targeting Settings:
Bitmedia allows you to place the ad in the place of your choosing. You are free to choose whoever you want to work with and buy ads from their publisher’s list or you could just rely on their algorithms and let them choose the best place for your ads. This will be based on the visitor’s interest and the websites that they are visiting.
The advertisers can change the targeting settings whenever they want even when the ads are already active. Additionally, they also allow their customers to blacklist all the sources that they do not like by tracking them.
You can choose the following settings for targeting when setting up your campaign:
- Geo-Targeting: Based on the region and place where the ads will be shown.
- Device Targeting: Ads can be displayed either on desktop or mobile devices.
- Daytime Targeting: Your ads will be displayed during specific hours.
- Frequency Capping: How many times the ads will be displayed to each visitor.
- Ad Rerun: Specify when your ad should be shown to the visitor after he clicks on it.
Benefits for the Publishers
Bitmedia provides all the large publications to get qualified approved advertisers in a flow so they can concentrate on running their business instead of taking care of the cycle. Moreover, it also cherishes all of its small blog owners and provides them specific ads that are handpicked for a specific audience, so that they can monetize their blogs in such a way that works best for them. Some of the benefits of working with Bitmedia include:
- A dedicated account manager along with a 24/7 support system
- Optimum levels of monetization
- Quality ads in accordance with your audience
- Ability to switch to your own advertisers
- Hassle-free operation along with quick onboarding
