The luggage and handbag manufacturer Vera Bradley, renowned for its floral prints, has announced the release of two NFT series, the proceeds of which will benefit charitable organizations.
The names of these two drops are “Heritage Pass” and “1982 Collection.” The Heritage Pass will include 440 standard tokens depicting various floral handbags by Vera Bradley. These “Jilly” NFTs will include IRL perks, such as an actual bag and an initiative from the “1982 Collection” series. Each will cost $82 and will be available for sale on September 14. They can be purchased with ETH or a credit card.
The “1982 Collection” commemorates Vera Bradley’s 40th anniversary and consists of 1,982 tokens with random overprints. These NFTs are priced at $19.82. The first and second of October are the presale dates for this NFT series, while the general sale begins on the third. For both series, the Vera Bradley World website will serve as the point of sale.
Both series are intended to serve social objectives. According to a press release from Vera Bradley, the primary objective is to educate women about Web 3 and digital currencies. Several popular NFT series, including Yam Karkai’s Women’s World, share this objective. Additionally, all proceeds from the sale of the 1982 series will be donated to the Vera Bradley Breast Cancer Foundation, which funds breast cancer research.
The vice president of marketing for Vera Bradley, Jennifer Bova, stated that through “the World of Verage Bradley” and the release of the two NFT series, the company will create a “authentic community” through “innovation, vision, and a consumer-first approach.” She added that this is an additional opportunity to strengthen the Vera Bradley sisterhood.
Organizations use NFTs to grow money for good causes
NFTs have many applications, including collectibles and gaming. During a crypto bear market, however, using the technology to raise funds for charitable causes is likely to yield the greatest returns. The following three titles illustrate organizations and individuals that use NFTs for repayment.
The story originated in Oklahoma City, where zookeepers first utilized it. They created an NFT series in which the artist is a real orangutan. To accomplish this, zookeepers provided Elok with a brush and screen. The artwork was created when Elok moved the meeting and the screen followed the movement. The earnings are donated to organizations that work to preserve the habitat of wild orangutans.
The second story originates in the Middle East. Nestlé has recently introduced TRIX cereal for the first time in the region. To mark the occasion, the company created two “TRIX” snow globe NFTs and auctioned them off on OpenSea. All proceeds were donated to the regional charity Emirates Red Crescent.
The last story is from the United States. The “Black is Beautiful” NFT series was released by rapper Ja Rule in the summer. He contributed $25,000 from NFT sales proceeds to five historically black colleges and universities.
Vera Bradley may be making its Web3 debut, but it is currently in good company in terms of fundraising for charitable causes.